Buzzin Mobiles

The Financial Times will be hosting a new Business of Mobile Conference in Brussels on 19 and 20 May 2008. Sponsored by Buongiorno, io Global and Solaris Mobile, the two day conference will take place at the Radisson SAS Royal Hotel in Brussels and aims to bring to life the business benefits of an effective mobile strategy.

With worldwide spending on non-voice mobile services set to exceed $250 billion by 2012*, the conference is designed as an opportunity for delegates to take stock of the rapidly changing mobile landscape and identify the right business models, partners and opportunities. It will also tackle how EU regulation will increasingly impact technologies and businesses and whether the mobile Internet is now a viable distribution channel for content.

Confirmed speakers for the Business of Mobile Conference include:

• Steve Main, CEO, Solaris Mobile
• Lex Fenwick, CEO, Bloomberg LP
• Dr Bernd Langeheine, Director Electronic Communications Policy, European Commission
• David Wood, David Wood, European Broadcasting Union
• Gareth O’Loughlin, General Manager, Mobile and Hardware Devices, Skype
• David Perlmutter, EVP and General Manager, Mobility Group, Intel Corporation
• Matthew Postgate, Controller of Mobile, BBC
• Geraldine Wilson, VP, Connected Life, Yahoo! Europe
• Matteo Montan, Integration Executive Officer, BUONGIORNO S.p.A.

These speakers will be addressing some of the following key themes:

• Understanding Mobile Media Consumption: It took the media industry several years to move a small percentage of content spending to the Internet. How long will it take to achieve content revenues on mobile devices?
• Predictions on Tomorrow’s Mobile Business: Where are markets headed and what does this mean for consumers, investment opportunities - and regulation?
• Delivering Mobile Content: Multi-media companies are pushing into the telecoms sector. How is convergence affecting content rights? How can content providers and distributors work together to ensure the end user receives the best deal?
• Lessons in Mobile Marketing: When will mobile content become commercially viable as a vehicle for advertising?
• Tomorrow’s Mobile Partnerships: The success of tomorrow’s value-added content services will depend on building the right partnerships. What new partnership developments can we expect over the next 12 months?

Further information about the conference can be found online at: www.ftconferences.com/mobile

* Portio Research, January 2008