Getjar have recently announced the launch of their App Download Page, a new service for developers and content owners making it easier for consumers to download services such as the Facebook mobile app on their phone quickly and easily, without fiddly forms or questions to complete.
GetJar has been trialling the service with Facebook, which automatically offers users the correct version of the Facebook mobile app when they log onto www.facebook.com via their mobile, without needing to supply any details such as the phone make or model. Since the trial launched with Facebook the app regularly achieves significant downloads.
App Download Page works by providing mobile developers and content owners with a simple mobile webpage that can be linked to from any mobile site. When the mobile webpage is displayed on a phone, the device is automatically detected and the user is directed to the appropriate version of the partner’s mobile application for their phone located on GetJar. If no application exists, GetJar provides a free Mobile Site Shortcut (MSS), which is a small application that launches any phone’s native Web browser and redirects it to the appropriate mobile site.
Photobucket, the Web’s premier standalone photo and video-sharing site has confirmed that it will be using the service starting this Autumn 2009.
Why is this important? With thousands of different mobile phone makes and models and lots of different operating systems and browsers, large internet brands want to make sure that their users can get the right mobile app quickly and easily. App Download Page is an enabler, allowing brands to get onto consumer handsets without any technical difficulties.
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