Buzzin Mobiles

The Sweepstake Shaker iPhone App

The Sun newspaper has developed an iPhone app in time for the Grand National sweepstake called the Sweepstake Shaker.

Each year hundreds of office workers and family members alike get together and have a Grand National sweepstake; and this year the Sweepstake Shaker iPhone app could replace pulling names from a hat!

The Sun’s Sweepstake Shaker: Big Race Edition is available now to download for free on the App Store or via thesun.co.uk/sweepstake.

The way it works is simple; your friends shake the phone to choose their horses and have their picture taken in the correct jockey silks. The app then remembers all the details and creates your very own sweepstake poster. Just email it to yourself when you’re done, print it out and pin it up.

After the race, it even lets you know who has won.

Also in the five days leading up to the race, users will receive top tips from four Sun columnists: Gordon Smart, Ally Ross, Jane Moore, The Sun’s racing expert Claude Duvall and Sun Talk’s award winning host, Jon Gaunt.

Once the Grand National is finished the Sweepstake Shaker App, created by WCRS, will be updated for forthcoming sports events, including the FIFA World Cup and Wimbledon Tennis tournament.

Rick Hirst, NI Client MD at Engine says, ‘In my opinion, the best Apps are those that either create new behaviour or harness things in the analogue world and give them an interactive and participative twist. The Sun Sweepstake Shaker is a great example of this.’