Mobile phones have become such an integral part of business and our everyday lives that for many people, they are probably more important than wallets.
Indeed in the recent multi-country survey by market research firm Synovate, 25 percent of the respondents said that they would rather lose their wallets than their cell phones. Many projects are already being undertaken to investigate the use of mobile phones as mobile wallets.
According to mobile phone reviews, the mobile phone is leading the way from the information age to the connected age. These tiny gadgets now enable us to do everything from surfing the Internet to listening to music or watching videos. Clearly, they are on the way to becoming the primary point of contact with consumers.
The implication for businesses is that they had better learn the art of mobile marketing very quickly. And the key factors are going to be:
- instantaneous access: communication with consumers is going to be real-time and consumers will be able to react far more quickly than with other media
- highly personalized and customised communication: the communication can be targeted towards the needs of each individual to whom it is going out
- high rate of recall: possibly due tithe comparative novelty, mobile marketing is highly effective because of the high recall especially in response to simple and effective communication.
The growing reality of technology is that is that 4G networks will soon be an established part for communication networks. Meanwhile smart phone prices are dropping fast and experts predict that by the year 2013, there will be more smart phones in the world than TV sets or PCs.
Winning marketing strategies will concentrate on fluid and effective communication as well as the ability to produce features such as instant product comparison.
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