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Vodafone team up with MySpace to offer The Music Studio

Vodafone has teamed up with MySpace, the world’s premier social portal, to launch an online music studio designed to further strengthen its association with the music industry.

The pan-European campaign, which was launched today and will initially run for eight months, is aimed at bands, artists and music enthusiasts and sees the creation of a new and integrated music solution; showing Vodafone to be a brand immersed in music around the globe.

The venture, available to music lovers in the UK, Germany and Spain will deliver engaging and interactive brand experiences for users while ensuring revenue is driven through Vodafone’s music related products and services. It will provide the perfect platform for Vodafone to communicate and engage with music consumers in a social networking environment.

The Music Studio incorporates four key themes – Create, Discover, Experience and Share – maximising the opportunity for interaction and engagement:

Create:
Users will be given the tools to remix the tracks of established musicians using the new ‘Go Mix’ application, and later in the campaign, easily record tracks and upload them onto their MySpace Profile

Budding musicians will be given Tips and Tricks on how to make the most out of MySpace as well as learn new skills including remix and DJ techniques
Discover:

Bands can put themselves forward for a monthly ‘Ones to Watch’ competition. The chosen bands will be promoted via The Music Studio and also win a session in a recording studio
Experience:

Provides users with the latest news and interviews from Vodafone-sponsored music festivals and events across Europe
Share:
Users can post links to their next events or pose questions to the community in the forum

The Vodafone Music Reporter competition gives users the chance to win reporting opportunities from music events across Europe

Today’s launch builds on the success of last year’s Vodafone Music Reporter campaign which gave users the chance to travel to festivals across Europe and report back to the MySpace community, with the final winner reporting on a gig on MTV. Additionally, the development of The Music Studio to incorporate additional engagement opportunities has built on the Vodafone Music Unlimited offering on MySpace and further strengthens the site’s ongoing relationship with the brand.

Nick Reid, Head of Sales, MySpace UK, commented: “MySpace has worked with Vodafone to develop a bespoke platform to engage with our audience and offer them something we know they want. This deal provides us with a great opportunity to allow users and musicians to express themselves, discover new talent and get closer to bands and their music”.

David Wheldon, Global Brand Director at Vodafone Group said: “The Music Studio offers a unique opportunity to bring a great product to a fully engaged audience. We know that our customers are really passionate about music and we strive to give them new opportunities to experience music on – or off – their mobile. This campaign gives users an innovative, interesting and useful product, while strengthening Vodafone’s association as a key player in the music industry.”